Resume

RASHAUN HALL rashaundhall@gmail.com

Career Summary:

  • Digital media strategist with proven success in crafting content, multimedia and social media programs for print, online and broadcast mediums
  • Journalism professional with established relationships with digital and pop culture brands as well as contacts in the music, sports and entertainment industries
  • Noted media expert with a background in online, television and print with the ability to effectively manage multiple assignments with speed, accuracy and efficiency

Employment History:

March 2009 – Present

Freelance Journalist/Digital Media Consultant

Interview, Essence, XXL, Complex, Uptown, BET.com, Universal Music Group, Warner Bros. Records, StreetLevel.com, RashaunHall.com

  • Leverage relationships with public relations professionals and other media executives to create original and thought-provoking content
  • Develop and execute digital media plans to ensure the clients’ online presence is measureable and aligned with business and traffic goals
  • Counsel clients on best digital practices and strategic content alliances in order increase site traffic and engagement
  • Regularly called upon by broadcast and print media outlets, including Metro, theloop21.com and Fight! Magazine, to offer commentary regarding entertainment and pop culture with various media outlets

Jan. 2007 – March 2009

Online Editor, GIANTmag.com

  • Developed and managed the strategic vision and editorial voice for the 2009 Webby Award Honoree (magazine and celebrity/fan); including the creation of original content, news, reviews, features, blogs and audio/video assets
  • Identified partner content sources and negotiated agreements with 3rd party sponsors and advertisers
  • Worked closely with marketing and advertising to create unique and relevant content packages that established and drove new revenue channels while maintaining the editorial voice and vision of the magazine
  • Monitored traffic patterns using Google Analytics and reported findings to senior content management in order to adjust programming to increase site traffic and SEO – within four months of site launch, reached 1 million unique visitors
  • Cultivated an online community via our BlackPlanet social network to encourage users to contribute their comments to the content site and increase engagement
  • Served as subject expert on urban and pop culture for various media outlets
  • Managed the CMS to create, manage and publish content and text, video audio and photo assets
  • Frequently contributed content, both as a writer and editor, for the magazine, including the “Beats & Bars” music column
  • Served as the liaison between the editorial staff and the web developers
  • Provided counsel to senior level executives on unique, non-traditional partnerships and strategic alignment with bloggers to promote the brand across various media platforms

Sept. 2005 – Jan. 2007

Director of Content, SOHH.com

  • Oversaw the aggregation from outside news sources and creation of daily content for news, video, blogs and social media channels
  • Managed and cultivated writing staff of 11 to perform day-to-day editorial and programming activities to ensure timely news coverage
  • Provided counsel to senior level executives on unique, non-traditional partnerships and strategic alignment with blogs, film festivals and other like-minded events to promote the SOHH brand across various media platforms
  • Fostered ongoing dialogue with the site’s community of users to increase engagement and better serve the audience
  • Developed and maintained strong relationships with relevant influencers, managers, agents, and publicists in order to ensure maximum opportunities for coverage
  • Served as subject expert on hip-hop culture for various media outlets including USA Today, XXL, The Newark Star-Ledger and New York Daily News

April 2005 – Sept. 2005

Senior Editor, The Source Magazine

  • Assigned and top edited features and packages
  • Contributed and edited the Record Report music section
  • Maintained and leveraged relationships with relevant influencers, managers, agents, and publicists to ensure maximum opportunities for coverage

Sept. 2004 – Feb. 2005

Writer/Producer, MTV News

  • Scripted and produced daily on-air and online music news coverage
  • Wrote and produced segments of MTV’s “You Hear It First,” which highlights emerging artists
  • Developed and maintained strong relationships with relevant influencers, managers, agents, and publicists in order to ensure maximum opportunities for coverage

Dec. 2003 – Sept. 2004

Editor, Billboard Radio Monitor Magazine

  • Wrote and edited copy for leading music industry trade magazine
  • Co-founded the annual Billboard R&B/Hip-Hop Conference and Awards creating an additional yearly revenue stream for the trade — developed and managed attendee lists and packages, created and staffed panel discussions, negotiated sponsorships and produced the awards show
  • Served as subject expert on music and entertainment culture for various media outlets including The New York Times, Newsweek, USA Today, The New York Post and CNNfn

Aug. 1999 – Dec. 2003

Editor, Billboard Magazine

  • Wrote copy for leading music industry trade magazine
  • Built and developed and maintained strong relationships with relevant influencers, managers, agents, and publicists in order to ensure maximum opportunities for coverage
  • Built reputation as recognizable voice in music journalism by writing multiple cover stories, features, music reviews and Beats & Rhymes, a weekly column focusing on rap/hip-hop news

EDUCATION:

New York University, School of Education

Bachelor of Science, Communications Studies

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