Rappers x UNDRCRWN

I would love college if I was getting that much action too.

I would love college if I was getting that much action too.

Nothing like a good collabo, right? Just ask UNDRCRWN. The Philly-based have aligned themselves with two MCs — one you know and one you may not — for two very distinct new lines.

In February, the self-described “the only premier luxury basketball lifestyle brand” announced their partnership with SRC recording artist Asher Roth. To support the release of his single, “I Love College” (peep the video below), UNDRCRWN has created a Varsity Sport-influenced collection (check them out below as well).

Undrcrwn

Asher Roth

Vodpod videos no longer available.

more about “Asher Roth – I Love College“, posted with vodpod

“Asher and UNDRCRWN both embody a youthful varsity flavor. Asher already wears and represents our brand. We both create a product based on creativity, craft and humor,” says UNDRCRWN creative director Dustin Canalin.

Canalin and co. has also teamed with Mos Def for his own signature collection as well. Peep the lookbook here.

Both collabos make sense to me (and not just because I got a box of gear sitting next to me). Asher is the hottest thing going right now (i.e. Mo’ Money!), while Mos secures the UNDRCRWN’s core fan base (i.e. keeping it real). I wonder if they ever consider doing writer collabos? Dustin? Bryon? Holler at me.

The College Collection and the Mos Def collection are now available at UNDRCRWN.com and select retailers nationwide.

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